How to Maximize Customer Retention for SaaS in 2024: Strategies, Tools, and Best Practices
1. Why Customer Retention Matters in SaaS Customer retention is of utmost importance in the SaaS industry due to its direct influence on Monthly Recurring Revenue (MRR) and Lifetime Value (LTV), two metrics critical for SaaS success. With an increasing number of options available to customers, focusing on retention can drive higher profit margins and…